Tuesday, February 12, 2013

Digital and Print: 1 Year of Skullkickers Online - Jim Zubkavich

"Skullkickers online has garnered just over 5.8 million pageviews and been visited by 272,000+ people over the past 12 months. More than 90 times the number of people who buy our monthly issues have checked out Skullickers online so far. Each month an average of 22,600+ new people come on board the story and the site generates almost 486,000 pageviews. I don’t know how it compares to other webcomics (though I’m sure it’s far lower than a lot of the long running and financially self sufficient sites) but it’s reaching 7-8 times our floppy comic print run worth of new readers every month, building up awareness of the title day by day using content we already had archived and ready to go. In comic book shops my competition for your hard-earned dollars are worldwide icons like Batman and Spider-Man or massive media hits like The Walking Dead and Scott Pilgrim. Needless to say, standing out with that competition can be tough. Skullkickers’ single issue sales hover just off the bottom of Diamond’s Top 300 titles on any particular month while SK’s trade paperback sales are pretty good." 4.5 out of 5 http://www.jimzub.com/?p=2318