Thursday, December 13, 2012

Author Spotlight - Adam-Troy Castro

"As the husband and wife are warned ahead of time of movies to avoid, books to skip, restaurants to pass on, I couldn’t help but be reminded of how much our “choices” are becoming more and more tailored to us—Amazon recommendations, Google Ads, TV programming, etc. If this continues, do you see this as something to embrace or be wary of? I do wish people paid less attention to the latest list of blockbusters—which is often by design that which offends the tastes of the smallest number of people—and devoted more effort to authors, movies, and music less targeted at the vast monolithic public. There’s really a lot of great stuff out there, and if you complain, for instance, that the latest megabudget Hollywood bomb insulted your intelligence, but won’t cross the street to see a smaller but potentially more interesting indie, then you only have yourself to blame. Seek out that which isn’t aggressively sold, and you will find yourself frequently surprised. So, yeah, I’m wary of mass marketing . . . while simultaneously being an author who depends on it." 3.5 out of 5