Monday, April 16, 2012

Spooky Reads Editor Interview - Jon Oliver

"Solaris, and Abaddon/Rebellion, like other publishers we’re looking at, specialises in a number of genres, from fantasy, sci-fi and weird fiction through to horror. Given the blurring in boundaries between genre fiction nowadays, how crucial is it a publisher needs to offer variety, or seed it also – if you will – in order to harvest the best crops?

I think that as a publisher our job is to give the reader the best genre fiction possible. You obviously need to be aware of what the market is doing when you’re commissioning titles, but at the same time you don’t want to just be a ‘cookie cutter’ publisher, copying everybody else’s successes. Because we’re an independent we’re in a great position to push new voices and try more unusual things. I think that if you don’t offer variety you risk not standing out and drawing new readers. You need to make your mark on the industry."

3.5 out of 5